![]() Now that you’ve defined the key areas to look into, let’s go through each one to determine all the individual influences that can affect our output. The Fishbone diagram – decide on the key areas Step 3 – Determine the actual causes of the problem But to keep things simple, we recommend limiting yourself to no more than 10 - especially since we’re only learning how to make a fishbone diagram with this example. You can have as many areas as you need to. ![]() For example, If you think marketing impacted your retention figures, you could add that as a fourth area. But you can always add more categories if needed. Once you start considering potential causes, you might find that most of them fall within one of these three categories. Going back to our example of investigating a high churn rate, here are three areas worth looking into: Next, decide what areas of the problem are key to determining the actual cause. Step 2 – Decide on key categories of causes ![]()
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